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How to Assess the Value of Advanced Endpoint Security Solutions

Article by Diogo Correa
October 14, 2019

Modern attack methods have made antivirus protection far less effective than it once was. Sophisticated adversaries have learned to slip past antivirus measures, or avoid them altogether.

Solutions from leading endpoint providers should include a means for the following functions:

Detection – the ability to predict malicious content and stop it from executing. And if it can’t be stopped before execution, sense when an attack is happening by closely monitoring the system, looking for malicious behaviors.

Prevention – the ability to automatically enact countermeasures – killing malicious processes and quarantining devices, to thwart the attack from achieving its objectives.

Remediation – the ability to automatically return systems to their pre-attack state, restoring full functionality, thus reducing the costs and productivity drain associated with system downtime.

Forensics – the ability to trace back all actions and instances that led to the attack being successful. This helps determine where weaknesses still persist so they can be addressed.

The four categories of endpoint protection listed above form a security value chain that is illustrated in Figure 3 below.

The Endpoint Security Value Chain

Endpoint attacks have become highly targeted, aiming to efficiently capture or destroy valuable corporate assets that can materially impact an organization. The vulnerabilities this represents to the company are numerous, and include:

Customer Loyalty – Breaches become a public relations fiasco and erode customer trust. Recovery can take years and competitors gain a new weapon against you. This alone should justify a next-generation endpoint solution.

Brand Reputation – In addition to the customer challenges described above, your good brand reputation is essential in attracting and growing trading partners and doing business within your industry. Suppliers, vendors, and resellers want to know that their data, when shared with your organization, will be safe.

Share Price – Recent breaches have illustrated the impact that they can have on share prices, many of which caused declines that took 2-3 years from which to recover, if at all.

Downtime Costs – When systems must be taken off-line, the time to replace them with new or temporary machines, and the resulting inefficiencies can bring operations to their knees, especially if the infection is spread within groups or across the enterprise.

Employee Dissatisfaction – A “hidden cost” that can destroy a company. Employees confronted with continual disruptions caused by endpoint breaches, or over-burdensome security can result in defections.

Cyber Insurance – Providers of cyber insurance are becoming increasingly demanding, requiring clients to prove that they have implemented robust endpoint security. Without it, your next loss incurred may not be covered.

The recent progression of attacks has revealed a range of adversary intent – the most dominant being to infiltrate organizations at the highest levels possible. While some attacks are aimed at obtaining corporate IP assets, most are launched by criminals seeking financial gain through ransomware-fueled extortion, as well as a fraud of the type described in the Case-in-Point above.

The justification for investing in next-generation endpoint security is plainly obvious. Perhaps the most compelling challenge remains the lingering “head in the sand” mentality… one which can only be overcome through education and awareness of the business impact and havoc that an endpoint failure can wreak.

For more information or a trial of our #1 rated Endpoint security, visit or schedule a demo at

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Diogo Correa

Head of Sales

Diogo has a Bcom in International Business and has forged Technology deals for multiple Enterprise-Grade businesses along with government organisations, across Australia. He is passionate about technology and leading our clients into digital alignment through our innovative Technology Success Program that he has helped build from the ground up.

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