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What Digital Transformation Really Looks Like

Article by Diogo Correa
October 8, 2019

Clients have heard the term Digital Transformation (DT) throughout 2019, but what does it really mean?

some IT people would just say moving you from on-prem to cloud, however. Digital transformation is a lot more than that, it’s the profound transformation of business and organisational activities, processes, competencies, and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across business in a strategic and prioritised way, with organisational targets and future shifts in mind.  

“A lot of people believe the term digital transformation is sinonimous with Technology. The two are very much linked, of course, but with emerging digital capabilities affecting all areas of the business, it’s important that businesses realise that the transformation is just as much about leadership as it is about the technology itself.”


A recent survey of directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. Why is this the case? Fundamentally, it’s because most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change their operation and the current organisational practices are flawed, DT will dimply magnify those flaws.

It takes time to transform

Digital transformation isn’t just a new application that changes the way you do one process. Real Digital Transformation takes time, especially when the transformation spans across different levels of an organisation.

However, an organisation that is looking to venture down the path of DT needs to start the journey right. You need to partner with an IT provider that looks to understand all your processes, how your users operate, the business targets against the time that takes to achieve set tasks, including a holistic business view of its targets.

Transformational change has to begin and occur at a foundational level in any organisation this is the only way to start planning and assessing what is needed for the DT to take place. The focus needs to always be maintained on how value is delivered to its customers while shining the spotlight on technology, people and processes.

This results in a cultural uplift and fundamental shift in business performance.

We all understand the growing adoption of applications that enable a digital workplace to be more efficient, with the rise in Artificial Intelligence (AI), machine learning and the Internet of Things (IoT) all being developments that prove what is needed and the direction business processes are moving towards. 

Here are 6 points to consider:

1. A dedicated team to execute swift and incremental change is crucial to any successful transformation. Whether that be an internal team (must always be looking at new technologies) or an external Digital Partner.

2. The change doesn’t involve technology alone – it has to encompass the customer-centric mindset overlaid with the measures of success.

3. To address the shift in customer expectations, internal teams are required to align; with a focus on what the organisation is trying to achieve.

4. Long term focus should be on continuous learning, with a vision to remain at the forefront of digital practices.

5. To achieve success with an emphasis on a clear set of objectives, organisations should adopt an agile execution methodology.

6. The key drivers, only second to what was mentioned, consists of data modernisation, AI, machine learning and IoT.

This paves a way to better connectivity, advanced analytics and automation.

Digital capabilities help organisations make effective decisions, makes processes more efficient and helps strengthen relationships with customers.

Modernise and Transform

Modernising data is just as important as the focus on customer outcomes.

This gives an organisation the ability to make data available anytime, anywhere on any device while developing a better ongoing strategy.

Development of intelligent systems helps utilise data better.

The evolution of AI, deep learning and image recognition depends on the accuracy and availability of data.

Data can be made fluently available by modernising the existing systems, application and infrastructure.

This approach helps:

– generate data points, which helps organisations sell outcomes rather than products,

– understand customer behaviours, and

– enable organisations to gain insights about customer requirements; resulting in recommending and providing relevant solutions.

Digital transformation allows an organisation to re-imagine the operating model and design new engagement strategies with their customers, partners and other stakeholders. 

Achieving success with DT

Digital transformation has an impact (flow on or direct) across all departments in the organisation.

The transformation needs to be supported top-down financially and bottom-up functionally.

Aligning digital transformation with business goals and allowing ‘test & learns’ will align the entire organisation.

Authors note:

Sharing responsibility among everyone in the functional teams, having a testbed to experiment the technology, recording and learning with an aim to adapt discarding the irrelevant experiment outcomes along the way will provide more coherence within the teams that have a stake in the innovation.

Placing people in the centre of digital transformation will be a successful move in achieving organisational goals.



Diogo Correa

Head of Sales

Diogo has a Bcom in International Business and has forged Technology deals for multiple Enterprise-Grade businesses along with government organisations, across Australia. He is passionate about technology and leading our clients into digital alignment through our innovative Technology Success Program that he has helped build from the ground up.

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